Vasim Pathan

Executive Profile

Building High-Performing Content Systems

A comprehensive look into my background, content philosophy, and multi-market storytelling strategy.

"Great content isn't random—it is built on structured frameworks, brand storytelling, and audience development."

With 5+ years of experience creating content strategies for brands across the UK, UAE, Hong Kong, and India, I help companies build high-performing content frameworks that drive engagement, visibility, and business growth.

My career bridges computer science data structures with strategic marketing management (MBA). From orchestrating the creator content launch of Rocket Room in London's Leicester Square (onboarding 150+ creators in month 1) to generating ~5,000 inquiries in a single day for First Response Healthcare Dubai through emotional Father's Day storytelling, I build content systems that establish long-term brand authority.

MBA in Marketing Management

B.Sc in Computer Science

IAB Media Foundations Certified

30% C-Suite Lead Conversion

Content Strategy & Systems

Building high-performing content frameworks, editorial calendars, and multi-channel storytelling engines.

Viral Storytelling & Reels

Crafting short-form reel hooks, video scripts, and community engagement triggers that drive audience growth.

Global Content Strategy

Hands-on experience building content frameworks for brands across the UK (London), UAE (Dubai), Hong Kong, and India.

CREATIVE WE'VE PRODUCED • DOCTORS & HEALTHCARE

Video creative built for doctors & clinics.

Tap play to preview • click the card to view the original post.

01.Dr. Ruhi

0:42

Laser vs. Chemical Peels: What Actually Eliminates Deep Acne Scars?

Dr. Ruhi Uttamani-Sangle • Ahmednagar & Thane

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02.Dr. Ruhi's Reels

Full Series

Dr. Ruhi's Full Reels Library: Skincare Mistakes, Hair Fall Triggers & Glow Protocols

Dr. Ruhi Uttamani-Sangle • Ahmednagar & Thane

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03.Dr. Ameya Sangle

0:48

3 Early Kidney Stone Signs Most Men Mistake for Back Pain

Dr. Ameya Sangle (UroDoc) • Ahmednagar

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04.Nagare Clinic

0:39

Real Scalp Micro-Camera Diagnosis & PRP Hair Restoration

Nagare Skin & Hair Specialist • Pathardi

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05.FRH Dubai

0:45

Emotional Father's Day Care & In-Home Doctor Visits

FRH Medical Team Dubai • Dubai

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Dermatology ClinicDr. Ruhi (@skinnovative_dr.ruhi)

Urology & SurgeryDr. Ameya Sangle (@ameyazing.urodoc)

Hair & Skin ClinicNagare Clinic Pathardi

Proven Growth Case Studies

Featured Content Strategy Case Studies

Deep dives into verified content frameworks, viral short-form reels, brand launches, and community growth strategies across the UK, UAE & Hong Kong.

Viral StorytellingAhmednagar & Thane, India

Dr. Ruhi – Skinnovative Laser & Cosmetology Clinic

Engineered an educational short-form Reels framework blending board-certified clinical explanations with real patient skin and hair transformation walkthroughs.

+300%Consultation Inquiries

85% AvgAudience Retention

View Strategy Case Study

Content StrategyAhmednagar, Maharashtra, India

Dr. Ameya Sangle – UroDoc (Sangle Hospital)

Built a doctor-led patient education content series addressing kidney stones, prostate health, and minimally invasive laser urosurgery.

+220%Patient Inquiries

Top UrosurgeonRegional Prominence

View Strategy Case Study

Social Media StrategyPathardi, Ahmednagar, India

Nagare Skin & Hair Clinic Pathardi

Implemented a localized reel content architecture highlighting step-by-step hair restoration protocols, patient case reviews, and clinic hygiene standards.

+180%Walk-In Inquiries

Pathardi & Dist.Local Area Dominance

View Strategy Case Study

Content StrategyDubai, UAE

Jaleel Cash & Carry UAE

Implemented a structured social media content framework focusing on high-energy promotional reels, bulk savings highlights, and customer-centric retail storytelling.

+250%Content Engagement

UAE-WideBrand Presence

View Strategy Case Study

Viral StorytellingDubai, UAE

First Response Healthcare (FRH) Dubai

Crafted an emotional, family-centered storytelling strategy connecting health awareness with love for parents, leveraging relatable cultural hooks and interactive comment triggers.

~5,000Inquiries in 1 Day

350%Engagement Boost

View Strategy Case Study

Content StrategyInternational

HyperRev MX Vortex (South Wave)

Created an aggressive social media content planning framework combining energetic product showcase reels, visual urgency triggers, and multi-channel viral distribution.

22,089Units Sold in 1 Week

Top TierContent Virality

View Strategy Case Study

Social Media StrategyQatar

Universal Sports Centre Qatar

Designed a local community content strategy targeting active sports enthusiasts, athletic groups, and fitness organizers.

138Total Conversions

40+Qualified Lead Clients

View Strategy Case Study

Content StrategyDubai, UAE

CityAlpha Dental Clinic Dubai

Crafted friendly, trust-building content messaging targeting local Dubai residents seeking quality dental care, emphasizing patient comfort and smile transformation stories.

89 QualifiedChat Inquiries

11 BookedLoyal New Patients

View Strategy Case Study

Community & Personal BrandingLondon, UK

Rocket Room (Leicester Square, London)

Built a robust creator content engine using Gifted.Social, partnering with UK lifestyle and food & beverage content creators.

150+ in Month 1Creators Onboarded

Massive VolumeUGC Video Content

View Strategy Case Study

Community & Personal BrandingGlobal

LATOKEN Crypto Exchange

Rolled out community content initiatives including 'Token of the Week', live founder AMAs, and educational token spotlight series.

+30% in 3 MonthsCommunity Growth

+20% IncreaseUser-Generated Content

View Strategy Case Study

Client Recommendation

Client & Executive Endorsements

Verified recommendations from industry leaders and founders on personal branding, content strategy, and SME consulting.

Charul Singh

LinkedIn Verified

Product and Customer Success Leader

Founder – WarriorX Leadership System | Ex-Workday | Ex-Accenture

Charul was Vasim's client • December 2, 2025

"I first spoke to Vasim two years ago, and even in that initial call he gave me more value and time than I expected. He listened, understood my challenges deeply, and guided me with sincerity, empathy and by using practical result oriented approaches. Yesterday, I needed Vasim's SME expertise for a project, and he once again amazed me. Vasim's knowledge is incredible, and the way he explains things shows his mastery. Vasim is one of those rare people whose expertise and willingness to help stand out. Highly recommended to work with Vasim on the personal branding, social media, consulting and content projects."

Recommended For:Personal BrandingSocial Media StrategyContent & SME Consulting

Career History

Work Experience & Leadership Timeline

A chronological timeline of roles, key achievements, and campaign launches across London, Dubai, Hong Kong, and India.

Full-Time / Contract

Digital Marketing Lead & Partnership Manager

Kuubiik (Client: Rocket Room)

Jan 2026 – May 2026Leicester Square, London, UK

Rocket Room is a 3,500 sq. ft. competitive socializing venue in Leicester Square offering axe throwing, darts, shuffleboard, and cocktails. Led digital launch strategy, content planning, creator partnerships, and brand campaign execution.

Key Milestones & Wins

Onboarded and managed 150+ UK lifestyle and F&B content creators via Gifted.Social in the first month.

Drove content launch strategies for Sunday Bottomless Brunch, £1,000 Bullseye Darts Challenge, and Leicester Square Darts League.

Generated extensive organic user-generated Reels content driving significant booking demand.

Technologies:Gifted.SocialInstagram ReelsContent PlanningCanvaAnalytics

Full-Time

Head of Content

Arabiio Star Social Media Marketing LLC

May 2025 – Oct 2025Dubai, UAE (Remote)

Arabiio Star is a creative content and digital marketing studio in Dubai. Managed end-to-end social media operations and content strategies for high-profile UAE regional brands.

Key Milestones & Wins

Engineered FRH Dubai Father's Day storytelling campaign generating ~5,000 direct inquiries in a single day.

Managed social media strategy for top clients including First Response Healthcare, Jaleel Cash & Carry, Thumbay University Hospital, Nexture, Olmec Sweets, and Time House UAE.

Delivered consistent organic follower growth and engagement rate increases across all client accounts.

Technologies:Meta Business SuiteInstagram ReelsShort-Form VideoGoogle AnalyticsCanva

Full-Time

Social Media Team Lead (Arts Division)

72 Dragons

Oct 2022 – Apr 2025Hong Kong & Shanghai (Remote)

Led social media strategy and content execution for 72 Dragons Arts Team, building brand authority for art galleries and cultural institutions among global audiences.

Key Milestones & Wins

Boosted client gallery exhibition reach, follower count, and audience engagement by 30%+ in 6 months.

Authored SEO articles and blog posts covering Cannes 2024 Film Festival trends and cinema showcases.

Fostered cross-cultural art storytelling between Asian galleries and Western art communities.

Technologies:InstagramWeChatWeiboSEO ContentWordPressSEMrush

Part-Time

LinkedIn Outreach Specialist

Origami Personal Branding

Apr 2024 – Jun 2024Dubai, UAE (Part-Time)

Specialized in personal branding and executive LinkedIn content strategy for CEOs, directors, and corporate leaders across the Middle East.

Key Milestones & Wins

Achieved a 30% client conversion rate from targeted C-suite executive outreach within 2 months.

Designed personalized connection approaches and executive content sequences.

Technologies:LinkedIn ContentPersonal BrandingExecutive CopywritingCRM

Full-Time

Digital Marketing Executive

Kitmek

Apr 2022 – Jun 2022Pune, India

Kitmek is a global gamified learning ecosystem designed to educate children through interactive point-based rewards.

Key Milestones & Wins

Executed multi-channel digital strategies that expanded brand awareness among parents and educators.

Optimized email content sequences and educational storytelling funnels.

Technologies:Google AnalyticsEmail ContentSocial Media StrategyCanva

Full-Time

Digital Marketing Executive

Ostwal Digital

Apr 2019 – Aug 2021Ahmednagar, India

Gained 2+ years of intensive agency experience handling major automotive, retail, and healthcare brands in India.

Key Milestones & Wins

Drove 35% increase in brand awareness and 30% increase in social media follower engagement.

Improved website organic search traffic by 40% through targeted keyword research and content optimization.

Achieved 25% increase in qualified leads through compelling social media content strategies.

Technologies:Social Media StrategySEO ContentGoogle AnalyticsWordPress

Skills & Proficiency

Growth Toolkit & Core Competencies

Automatically grouped capabilities spanning media buying, video storytelling, C-suite outreach, analytics, and software logic.

Content Strategy & Planning

Content Strategy & FrameworksEditorial & Content PlanningBrand Positioning & MessagingContent Audits & BenchmarkingMulti-Channel Content DistributionCampaign Narrative Architecture